Marketing and Fundraising Director Terms of Reference

Nature Kenya is a membership-based conservation Society founded in 1909 to promote the study and conservation of nature in Eastern Africa.

Nature Kenya is seeking a Marketing and Fundraising Director to develop and implement marketing strategies and techniques for an elevated public profile and image for Nature Kenya and increased resources from the private sector.

Working closely with other Nature Kenya staff and reporting to the Executive Director, the Marketing and Fundraising Director will:

  • Strengthen Nature Kenya’s business and corporate network
  • Increase corporate membership
  • Develop Nature Kenya’s links with the media
  • Oversee development and implementation of support materials and services for all areas of marketing, communications and public relations

Specific Duties include:

A. Fund-raising

  • Research and prepare marketing packages for the private sector
  • Assess areas where individual and private sector donor support is potentially needed and match to appropriate supporters
  • Manage and develop relationships with current and potential donors
  • To broaden the mix of income streams, develop new streams of income including major donors, regular giving and legacy funding
  • Fundraise for events and publications, for example the annual golf tournament, Kenya Birding magazine and UK-Bird Fair

B. Marketing tools and publications

  • Develop marketing strategies to market the Society’s work and lead in their implementation
  • Facilitate internal and external communications; and, all organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth
  • Ensure articulation of the Society’s desired image and position, assure consistent communication of image and position throughout the Society, and to the public
  • Oversee the editorial direction, design, production and distribution of the Society’s publications
  • Supervise development of Nature Kenya’s website for maximum benefits to the viewer and the Society
  • Develop and implement social media communication tools
  • Revise and improve membership brochures and communication
  • Provide guidelines for pre-testing communication materials and review them to identify areas for improvement

C. Event Organising

  • Organize and promote key Nature Kenya events, including but not limited to the Golf Tournament, outdoor membership recruitment, etc.
  • Represent Nature Kenya at internal and external events as needed

D. Media Liaison for marketing

  • Develop and coordinate multimedia campaigns and branding materials —letters, brochures, video, banners, point-of-purchase displays—for different purposes
  • Develop action strategies to bring messages to various target groups: the community-at-large, potential members, staff, site support groups, donors
  • Issue press releases and engage with the media in order to publicise the Society’s activities
  • Coordinate media interest in the Society and ensure regular contact with target media and appropriate response to media requests

E. Sales

  • Develop payment facilities: M-pesa, online credit card via, Paypal account, Barclay merchant pdqs, CBA direct debit online service, pesapal etc.
  • Develop and implement strategies to market the Society’s publications, such as Upland Kenya Wild Flowers and Ferns, the children’s book Being a Bird, guidebooks for City Park and the Nairobi Arboretum, and bird checklists.
  • Review shop operations and product lines with a view to improving them to boost sales

F. Management

  • Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Society’s image and position within the marketplace and the general public
  • Work closely with the Membership Manager and all coordinators to increase membership and unrestricted funding
  • Work with senior staff, other staff and volunteers to develop and maintain a strategic perspective to ensure the overall health and vitality of Nature Kenya
  • Develop short-and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance
  • Prepare quarterly marketing reports to track progress
  • Act as secretary to the Marketing Committee meeting and attend staff and committees team meetings
  • Provide marketing support to the publications, committees and conservation programme
  • Provide appropriate marketing training to staff and volunteers
  • Report to the Executive Director

Key evaluation targets for the success of the job:

  • Develop and implement sustainable marketing tools and techniques
  • Support Nature Kenya’s marketing team to increase annual unrestricted income from current approximately Ksh 2,000,000 to Ksh 8,000,000
  • Raise an additional  500,000 Ksh from new products and initiatives
  • Increase net annual income from corporate partners from Ksh 700,000 to Ksh 3,000,000


Key evaluation indicators for the success of the job:

  • Number of paid-up individual members
  • Number of paid-up corporate members
  • Amount of donations from individuals or corporates
  • Number of website hits, growth of fan-base and reel media
  • Number of online tools developed and accessed by marketing targets

Key qualifications include:

  • Bachelor’s (masters preferred) in a marketing or related field
  • Minimum of 8 years of relevant experience in marketing
  • Proven technical report writing and communication skills and computer proficiency
  • Excellent verbal and written communication and presentational skills
  • Proven experience in marketing memberships and sponsorships to private sector
  • Proven experience in coordination of fundraising events

Mail your cover letter and a detailed curriculum vitae to: Executive Director, Nature Kenya, e-mail: no later than 6th July 2015. Only shortlisted candidates will be contacted.